The State of Brand Loyalty in the U.S. in 2023
In late 2022, Marigold surveyed 1,561 U.S. consumers to better understand their sentiment to brand loyalty and what they expect from their favorite brands. They told Marigold how their favored brands...
View ArticleUsing SMS, Email, & Direct Mail in Your Multichannel Marketing
Want to unlock the key to reaching and engaging customers across multiple channels? Ready to supercharge your campaigns with data-driven strategies? In our comprehensive guide you'll learn: How to...
View Article2023 Emotional Loyalty Report: Loyalty360 Brand Member Research
In early 2023, Loyalty360 surveyed Brand Members to better understand their perspectives on challenges with and opportunities for emotional loyalty. The results highlight the growing significance of...
View ArticleJuly 2023 Industry Report: Are Third‑Party Delivery Services on the Way Out?
As third-party delivery (3PD) platforms mature, restaurants are reevaluating the value these services provide. While 3PDs offered a lifeboat for restaurants in terms of profits during the pandemic,...
View ArticleCDP and Loyalty Systems: Better Together
Loyalty programs are a mainstay of modern customer relationships. Consumers like them as a way to get discounts, special offers, and recognition. Companies like them as a way to build trust and...
View ArticleCustomer Loyalty and Personalization: Inflation Hinders Acquisition and...
Learn how inflation is impacting acquisition and retention in retail today, and how companies are responding Over the last three years, retailers’ efforts to acquire and retain loyal customers have...
View ArticleDriving Engagement From Convenience Retail Loyalty Programs
Convenience store loyalty programs typically attract customers with rewards, point accruals for discounts, and promotions. But as the digital revolution continues to progress, many consumers find these...
View ArticleLoyalty360 Brand Marketer Research: Impacts of Data and Privacy Regulations...
The evolving landscape of data and privacy regulations has forced brands to reevaluate their approaches to data collection, management, and communications, all of which significantly impact customer...
View ArticleThe Ultimate Guide to B2B Promotions and Loyalty Programs
Loyalty programs and promotions have emerged as indispensable solutions for B2B companies seeking sustainable growth. By incentivizing repeat business and larger order volumes with rewards, B2B...
View ArticleTracking Convenience Report: From the Pump to the C-Store
Have you spotted any interesting changes in the c-store ecosystem? We have, and we’re ready to share some trends and insights to help you maintain your competitive edge. The latest version of “Tracking...
View ArticleBrierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty?’ and ‘Can we quantify the emotional connection customers feel?’ The Brierley...
View ArticleRe-Imagining Loyalty: A Relationship Marketer's Guide
The backdrop of loyalty is changing, fast. What was working for your loyalty programs three years ago – maybe even one year ago – might not be working anymore. According to Forrester Research, 41% of...
View ArticleLoyalty strategies for 2024: Best loyalty programs from around the world
Explore Talon.One's comprehensive guide to seven winning loyalty strategies that are set to dominate in 2024. From gamification to zero-party data approaches, we’ve collected a diverse set of tactics...
View ArticleNext Generation Customer Loyalty: 2024 Loyalty360 Brand Marketer Research
Brand interest in customer loyalty continues to be on the rise; however, traditional customer loyalty programs no longer wield the marketing influence they once did. Today, many brands are shifting...
View Article2024 Global Consumer Trends Index
Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age...
View Article2024 Trends: Building Brand Devotion
Our strategy and data experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative thinking) to collect and analyze the top five trends you should...
View ArticleThe Loyalty Lifecycle: Acquiring, Engaging, and Retaining Members
Ready to transform your business? Dive into the secrets of customer loyalty with our exclusive eBook. Gain insights into winning strategies that skyrocket acquisition, build meaningful connections, and...
View Article2024 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports
The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new,...
View ArticleThe Clutch Maturity Curve: Road to Human-Centered Marketing
The future of B2C marketing will be a human-centered, experience-based model. As we continue our migration towards an experience economy, companies must compete on how well they understand their...
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